Five Keys to Branded-Entertainment Success

An interesting article in Advertising Age that outlines five key categories that great branded entertainment must cover:

http://adage.com/madisonandvine/article?article_id=141182

Nice piece from Twenty120

http://vimeo.com/8104231

Cool Space Chair spot

Simple shapes, sunny tune

A refreshingly different spin on a car ad. (Okay, it's cold outside and the song got me thinking of warmer climates...)

http://prod.promaxbda.org/onDemand/contentplayerawards.aspx?sod=596

Holy crap.

Two words: parking brake.

http://www.youtube.com/watch?v=HQ7R_buZPSo

One Day Edit?

Player wouldn't embed - use the link, why don't you.

http://creativity-online.com/work/honda-everything/18255

Tasty JD

I really like this type of spot. Kind of Escher-meets-Edward-Gorey in style, with some nice transitions built in.

http://prod.promaxbda.org/onDemand/contentplayerawards.aspx?sod=617