Beautiful storytelling...

for Dior.

http://www.youtube.com/watch?v=fZd9mKJcOR0

Making Bad News Entertaining

Or at least getting people to listen:
http://testtube.nfb.ca/

Tanqueray - stunning design, nice writing, too

http://www.youtube.com/watch?v=kAUIFlpLSHs&NR=1

Keep It Complicated, Smarty:

Long Tag Lines

My key take-away: Brand expansion is the direct cause of weak slogans. A broad line often encompasses many products with little in common, forcing the use of platitudes and generalities. Yet you sometimes can develop strong slogans for line-extended brands by concentrating on one aspect of the brand.

Cool new Ad for Vodaphone

http://www.youtube.com/watch?v=T4WFzvkzCKc