Wednesday, September 29, 2010

Thursday, September 23, 2010

Wednesday, September 8, 2010

Keep It Complicated, Smarty:

Long Tag Lines

My key take-away: Brand expansion is the direct cause of weak slogans. A broad line often encompasses many products with little in common, forcing the use of platitudes and generalities. Yet you sometimes can develop strong slogans for line-extended brands by concentrating on one aspect of the brand.

Tuesday, August 31, 2010

WHAT THE...? HELLMAN'S GOES POLITICAL WITH BRAND SELL

http://www.youtube.com/watch?v=CRfjMOjrfnI

This engaging video has a balsy corporate sponsor.

Can TV Brands propel themselves forward with this kind of factual political mumbo jumbo?

Imagine FOOD NETWORK support Quitting Smoking Month.

HISTORY TELEVISION promoting volunteering.

Say something intelligent and people with fall in love for life, no?

Browser nostalgia

http://thewildernessdowntown.com/

Chrome works best, but are you really still using Internet Explorer?

http://www.google.com/chrome/intl/en/landing_chrome.html?hl=en

kevin