for Dior.
http://www.youtube.com/watch?v=fZd9mKJcOR0
Wednesday, September 29, 2010
Thursday, September 23, 2010
Thursday, September 16, 2010
Wednesday, September 8, 2010
Keep It Complicated, Smarty:
Long Tag Lines
My key take-away: Brand expansion is the direct cause of weak slogans. A broad line often encompasses many products with little in common, forcing the use of platitudes and generalities. Yet you sometimes can develop strong slogans for line-extended brands by concentrating on one aspect of the brand.
My key take-away: Brand expansion is the direct cause of weak slogans. A broad line often encompasses many products with little in common, forcing the use of platitudes and generalities. Yet you sometimes can develop strong slogans for line-extended brands by concentrating on one aspect of the brand.
Thursday, September 2, 2010
Tuesday, August 31, 2010
WHAT THE...? HELLMAN'S GOES POLITICAL WITH BRAND SELL
http://www.youtube.com/watch?v=CRfjMOjrfnI
This engaging video has a balsy corporate sponsor.
Can TV Brands propel themselves forward with this kind of factual political mumbo jumbo?
Imagine FOOD NETWORK support Quitting Smoking Month.
HISTORY TELEVISION promoting volunteering.
Say something intelligent and people with fall in love for life, no?
This engaging video has a balsy corporate sponsor.
Can TV Brands propel themselves forward with this kind of factual political mumbo jumbo?
Imagine FOOD NETWORK support Quitting Smoking Month.
HISTORY TELEVISION promoting volunteering.
Say something intelligent and people with fall in love for life, no?
Browser nostalgia
http://thewildernessdowntown.com/
Chrome works best, but are you really still using Internet Explorer?
http://www.google.com/chrome/intl/en/landing_chrome.html?hl=en
kevin
Chrome works best, but are you really still using Internet Explorer?
http://www.google.com/chrome/intl/en/landing_chrome.html?hl=en
kevin
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