http://www.youtube.com/watch?v=hkqMzLR8kS8&feature=player_embedded
a short story about Pantone, the importance about consistency when branding etc.
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A place to share stuff that inspires and amazes. Perhaps we could do better, perhaps we could learn. But imagine anyone may read this and keep the hate away!
I love this concept of consistency! Ironically, colour is one of the things we all see differently in real life. Especially when we view media across so many platforms. Ultimately, do we use ink on paper as the reference point or do we use a specific LED screen? Go Pantone!
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