People get out of the way," Boehm said.
http://www.bozemandailychronicle.com/news/article_5afca680-9862-11df-99d8-001cc4c03286.html?mode=story
A nice metaphor for a good idea.
Just like Diva's "He Wave." It was off-brief, but because the creative was so good we got to do it anyway.
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